Jeff Collins has opened his own production shingle COLLINS AVENUE, in a partnership arrangement with London-based Content Media Corporation and its television distribution arm Content Television. Over the five-year deal Content Media Corporation will invest in Collins Avenue in return for an equity stake, and Content Television will act as international distributor on Collins Avenue product.

"This is a great time to establish a US reality production company with strong international distribution. US reality programming is getting stronger as the demand for great reality ideas increases in the domestic market alongside a growing appetite in international markets. The world wants to watch what we make and that is truly exciting," said Collins. "After a decade of running shows and companies for other people, it's time I take the reins. Joining the Content Media Group was an opportunity I couldn't pass up. The access they provide to international markets is unsurpassed and these guys move very fast—I like that! They share my vision and agree that now is the time to invest and grow."

Content's CEO, John Schmidt commented,

For years we have been big fans of Jeff's shows, and as we got to know him, we were greatly impressed with his energy, enthusiasm, and commercial instincts. As we are building the non-fiction side of Fireworks International, the opportunity to invest and join Jeff in starting his company presented a wonderful opportunity. As Jeff launches new productions we look forward to working with him on international sales and co-productions, and we will help him build his new business in any way we can.

Over the course of the first year, Collins Avenue produced a ground breaking partnership with Virgin America Airlines for one of the first primetime network docuseries - Fly Girls, debuting 3/24/10. In previous years Jeff Collins oversaw the US office of September Films, serving as the show runner for three seasons on W.E. TV's highest rated series "Bridezillas" seen in over 150 territories around the world, as well as the new A&E series "The Exterminators". He also served as an Executive Consultant on "The Pregnant Man" for Discovery, which was the highest rated show of '08 for Discovery Networks. In addition Collins also served as the show runner for VH1's " I Know My Kid's A Star", "How Clean Is Your House?" for Lifetime, "Survival of the Richest" for the WB, the variety show "The Pet Shop with Andy Kindler," "Design Invasion," "Friends or Lovers," and the "Crashing With" franchise for MTV. Beginning his career on the hit show "Entertainment Tonight," Jeff was soon promoted to Vice President of LGE, a production company under the wing of Paramount Domestic Television, for which he produced a number of successful specials and documentaries.Collins is represented by APA.

About Content Media Corporation

Content Media Corporation plc ("Content", formerly ContentFilm plc), is a publicly traded, global entertainment media company based in London with offices in Los Angeles, New York and Toronto, which owns and distributes a significant library of film, television and digital assets. Content Film (formerly ContentFilm International), the film sales division, holds the rights to 200 titles and helps producers secure financing, marketing and distribution. The division also acquires top-tier documentaries. Content Television (formerly Fireworks International) is the television sales division, which holds the library rights to 3,200 hours of TV programming incorporating major drama series, non-fiction entertainment, special event programming, kids' series, TV movies and mini-series. Content Digital licenses over 300 hours of bespoke digital properties, in addition to the existing library, to digital media platforms worldwide, including on-demand, broadband and mobile.