CW high on "Fly Girls" - Network teams with Virgin on show
By Michael Schneider
They were once called stewardesses until the unisex term “flight attendant” came into fashion. Now the CW has a new name for them: fly girls.
The Dub net has picked up eight hourlong episodes of reality show “Fly Girls,” which focuses on a group of female Virgin America flight attendants -- as they live together in Los Angeles and jet to locales such as Las Vegas, South Beach and New York.
said CW alternative programming senior VP Kristen Vadas.
“This show is about real, down-to-earth young women who happen to have landed in an exceptionally glamorous, high-flying career filled with exotic locations and handsome strangers,”
Show’s depiction of flight attendants appears to be a throwback to the groovy, high-flying pre-deregulation era of passenger airlines.
Collins Avenue Prods. is behind the show; Jeff Collins and Colin Nash are exec producers. Co-exec producers include Bradley Bredeweg, Peter Paige, Larry Bond and Virgin America marketing VP Porter Gale.
Virgin America is working closely with the producers; Gale said the show will depict how the airline’s “in-flight teammates are rewriting the script and bringing the style and fun back to flying.”
“Fly Girls” reps the latest reality show to depict the inner workings at an airline. A&E’s “Airline” went inside Southwest Airlines, while Travel Channel’s “Flight Attendant School” was set inside Frontier Airlines.